NEWS & BACK STORIES

Once known as the 'Granary of Australia,' Tasmania's Coal River Valley has a rich farming history dating back to colonial times. Barely 20 minutes' drive from Hobart, the region enjoys a mild, almost continental climate by local standards.

For a bloke who relinquished his official marketing roles with Yalumba Wines 20 years ago, it seems company chairman and industry visionary Robert Hill-Smith isn't about to forget the four Ps of marketing any time soon.