European settlement of Tasmania's East Coast began in the
early 1800s, with sealing, whaling and pastoral leases being established around
sheltered bays and river mouths. By the 1830s, small farming communities near Bicheno,
Swansea and Triabunna were focused on cropping and grazing.
The first
commercial vineyard on the East Coast was established by William 'Dollar' Steel at Falmouth, around 1830. In the 1840s, Silesian immigrants founded further smaller ventures. All faded into obscurity eventually as poor labour and market prospects offered massive challenges to the rudimentary viticulture being practised in these harsh, rugged coastal environments.
Diego Bernacchi's ambitious developments on Maria Island were
the source of considerable community interest during the mid-1880s. But their
rise and fall were swift and dramatic. Vineyard planting in 1886. Company
liquidation in 1892.
Poor site selection, challenging climatic
conditions and the collapse of the Van Diemen's Land Bank in August 1891 all contributed to Bernacchi's demise.
Almost 90 years would pass before John Austwick (Craigie
Knowe Vineyard) and Geoff Bull (Freycinet Vineyard) started growing vines in the late 1970s. Both played
pioneering roles in the small but thriving industry now scattered up and down
the coast.
Sites today are widely dispersed, from around St Helens in the north to Marion Bay and beyond in the south. An industry spanning more than two degrees of latitude.
Recent developments near Dunalley and on the Tasman Peninsula have produced some excellent, award-winning wines.
Geology on the East Coast is both complex and diverse. Granite and
dolerite igneous rocks rub shoulders with ironstone and other sedimentary rocks. All contribute in
some way to well-drained soils. Add in a sunny, temperate maritime climate and
the coast offers very favourable conditions for viticulture.
Water availability is the ultimate determinant for vintage success. In some
years, there's simply not enough of it to go around.
Vineyards on Tasmania's East Coast produced 13 percent
of the State's total grape harvest in 2025.
In May 2026, Bicheno topped Australian Traveller magazine's '100 Best Aussie Towns' list. Nearby St Helens was ranked 13/100.